Promotional Items Increase Brand Awareness These 3 Ways

November 29, 2022

If you've ever carried around a pen from a business or worn a T-shirt with a company logo on it, you've been promoting someone's business. Promotional items are an effective way to increase brand awareness.

If you've ever carried around a pen from a business or worn a T-shirt with a company logo on it, you've been promoting someone's business. Promotional items are an effective way to increase brand awareness.

Unlike print and media ads, promo items have a narrow focus and can be highly effective. A lot of people can see such an item, depending on what you have made and given away. You can have printing professionals in the Tulsa Metro area, make attractive T-shirts with your brand, and thousands of people could see them for years.

Promo items can increase brand awareness in these different ways.

1. They Help People Remember Your Business

Whether you give someone a pen with your business name and phone number or a T-shirt, people will see and think of your business every time they write something down or wear that shirt. Others will see your name as well. It helps them remember you, and when they need your services, you'll be the first company they call.

2. They Can Keep Your Business in the Public Eye for Years

Unlike a print or media ad, your promo items could last for years and continue advertising your business day after day. By the very nature of its usefulness, people are more likely to keep a promotional item than they would a flyer or other type of ad. Every time they use that item, they'll think of you.

3. They Can Increase Brand Awareness

Your brand will be seen not only by the people to whom you give the promo items but they'll also be seen by thousands of others. Many will see your brand and become aware of your company. Promo items are a great investment because you reach a far wider audience with your investment dollar than you would other types of media.

If you’re interested in using promotional items to increase your brand awareness, contact Printed Theory to get started on some ideas!